Aspects[ edit ] Ritzer highlighted four primary components of McDonaldization: Efficiency — the optimal method for accomplishing a task. In this context, Ritzer has a very specific meaning of "efficiency". Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time.
Become a writer What is ritzers thesis of the mcdonaldization of our society Aspects[ edit ] Ritzer highlighted four primary components of McDonaldization: Efficiency — the optimal method for accomplishing a task. Downloading prezi In this context, Ritzer has a very specific meaning of "efficiency".
In the example of McDonald's customers, it is the fastest way to get from being hungry to being full. We as practitioners in the information world need to have an open eye for what can be learnt from the world of the golden arches, to be wary of the pitfalls, and to be hopeful that we can make the distinction in time.
The process by which these principles are coming to dominate more and more sectors of society, is perceived by Ritzer to extend to education, work, health care, travel, leisure, dieting and many more fields.
McDonald's revolutionising influence on the fast-food industry not only in America, but increasingly across the globe, has led to the establishment of dozens of clones in just about every branch of the retail industry and has led to other social institutions adapting McDonald's principles to their operations.
Tibbets and Bernsteinp. Basing his analysis on Max Weber's theory of rationalization, What in Ritzer's view is responsible for McDonalds' revolutionizing effect, is the fact that its model offers four "alluring dimensions" to producer and consumer alike, namely efficiency, calculability, predictability and control.
Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time. McDonaldization developed the notion that quantity equals quality, and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product.
This allows people to quantify how much they're getting versus how much they're paying. Who can edit: Organizations want consumers to believe that they are getting a large amount of product for not a lot of money. Workers in these organizations are judged by how fast they are instead of the quality of work they do.
This also applies to the workers in those organizations. Their tasks are highly repetitive, highly routine, and predictable. There was a problem providing the content you requested Irrationality of Rationality[ edit ] Ritzer also outlines Irrationality of Rationality as a fifth aspect of McDonaldization.
By that I mean that they deny the basic humanity, the human reason, of the people who work within or are served by them.
A pertinent example of how the influence of McDonald's is addressed in the library world, is an article by the provocative Will Manleyp. If this was all there was to it, you might have been forgiven for thinking what all the fuss is about. The way in which they routinely pass on information about new operating systems to application developers, while with holding it from competitors, seems to enhance this idea.
In the world of CD- ROM there have also been a lot of discussions about a standard user interface for such applications Fletcher,p.
I must point out right at the beginning that these developments are not necessarily negative ones and neither will it be treated as such. De-McDonaldization[ edit ] Many corporations have been making an effort to deny the rationalization of McDonaldization. Nevertheless, this is exactly what the process of quantification, what with grade point averages and the ranking of institutions, point at.
Like a fast-food restaurant, a bureaucracy can be a dehumanizing place in which to work and by which to be served. A further problem with the irrationality of rationality is that this can lead to inconsistencies; fast food is no longer fast, there are long lines and it is at the expense of taste.
He further states that beyond dehumanization further irrationalities emerge; including the inefficient masses of red tape, over quantification leading to low quality work, unpredictability as employees grow unclear about what they are supposed to do, or the loss of control due to other things.According to George Ritzer, in his book The Mcdonaldization of Society, he defines this theory of Mcdonaldization of having four main components.
They are: caninariojana.comtability having emphasis on discipline, systematization and routine so that things are the same from one time or place to another/5(9).
Ritzer asserts that via these four elements comprising the McDonaldization phenomenon, our society, along with myriad societies that emulate or are influenced by ours, is rapidly growing more impersonal, hierarchical, and mindlessly efficient—in short, more like a well-oiled fast food restaurant assembly line, and less like a society of.
Transcript of The McDonaldization Thesis - George Ritzer. “The McDonaldization of Society” was first published in and is now in its 5th edition.
George Ritzer is currently Distinguished University Professor at the University of Maryland, College Park and cofounder, with Don Slater, of “The Journal of Consumer Culture”. One can say this is how our society works-fast, quick, instant-like McDonalds.
George Ritzer’s McDonaldization of Society is based on his theory and social criticism on rationalization of society as a whole through the growth and principles of McDonald’s fast-food model of business. The McDonaldization Thesis: Is expansion inevitable?
Show all authors. George Ritzer. George Ritzer. University of Maryland See all articles by this Ritzer, G. () The McDonaldization of Society, rev. edn. Thousand Oaks, .
George Ritzer authored 'The McDonaldization of Society' in , and it remains one of the bestselling sociology books of all time.
In this lesson, we discuss his concept of McDonaldization and the four main characteristics of McDonaldization that he describes.